PPC (pay per click) campaigns are a great way to build visibility to your website and bring first page exposure to your products and services. This can be particularly useful if you lack exposure due to poor SEO, or if you have a flash site with poor linking strategy. I am not saying that if this is the case, you don’t need to consider optimizing your website, and just focus on PPC strategies. SEO is a central element for any website looking for exposure, but PPC can deliver a message quickly and efficiently, and if well managed, at an interesting cost.

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