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In this article I will underline some of the reasons why you should consider blogging, if your not already doing so, and how it can improve your website’s rankings. Adding a blog to your website can translate the following results: increase your rankings, increase your traffic, bring credibility and extra links. All of which are powerful elements from an SEO point of view. So let’s review these individually.

Blogging is a great way to add more content relevant to your website’s main topic, hence increasing the value and relevance of your website. It is simple. The more relevant content you add, the more your site becomes an authority. And an authority site usually enjoys a higher page rank and improved search rankings. Blogs are also great to increase  your rankings potential on long tailed search phrases. Those are phrases that are less commonly searched, including three to four words, that are very targeted to your product or service. So, by writing blog posts with certain phrases in mind can considerably improve your overall rankings by increasing the relevance of the site to those phrases. You want that!

Blogging is also a great way to improve your website’s traffic. An interesting and informational blog will get repeat visitors to your site as readers will check it regularly for new updates. Even better, an interesting blog will benefit from word of mouth, as readers who liked your blog might likely pass your link to their friends, which will hence also result in extra visits. You very much want that!

Establishing yourself as an expert on your website main topic is quite important for anyone who wishes to reach credibility. Why is that important? Readers that deem that you actualy know what your are talking about are more likely to become customers. Simple enough. Sharing your knowledge will help bring trust onto your visitors which can translate into increased conversions. And you want that!

A good, well written blog can result in free one way links to your site. Visitors that like your site can very easily add your link to their blog roll. And link by link, by link, you find yourself with a strong linking component which is quite important when it comes to search rankings. Also, try to include one or two links in your blog post that direct to relevant internal pages of your website. This way, if someone republishes your post on their site, you3ll find yourself with a new relevant backlink. And backlinks are very appreciated by search engines.

Now that you have a few reasons why you shouldto start blogging if you want to increase even more your website’s visibility and performance, all you need is get started.