In this article I will underline some of the reasons why you should consider blogging, and how it can improve your website’s rankings.

Adding a blog to your website can translate into the following results: increase your rankings, increase your traffic, bring credibility and attract links.

A blog is a great way to add more content relevant to your website’s main topic and increase the value and relevance of your website. The more relevant content you add, the more your site becomes an authority. And an authority site usually enjoys a higher page rank and improved search rankings.

Blogs are also great to increase the ranking potential on long tailed search phrases. Those are phrases that are less commonly searched, including three to four words, that are very targeted to your products or services.

Blogging is also a great way to improve your website’s traffic. An interesting and informational blog will get you repeat visitors. Even better, an interesting blog will benefit from word of mouth, as readers who liked your blog might likely pass your link to their friends

Establishing yourself as an expert on your website main topic is quite important for anyone who wishes to reach credibility for their products/services. Why is that important? Readers that acknowledge what your are blogging about are more likely to become customers. Sharing your knowledge will encourage your visitors to trust you and might lead to increased conversions.

A good, well written blog can result in free one way links to your site. Visitors that like your site can very easily add your link to their blog roll. And link by link, by link, you find yourself with a strong linking component which is quite important when it comes to search rankings.

All in all, if you want to grasp those extra conversions, try out a blog and see how it impacts your objectives.