SEM is the most cost effective, high volume, and direct response marketing channel on the web, and offers the lowest cost-per-response. What it can do for your site: acquire more clients, control your cost per client acquisition, strengthen your brand and positioning.

While research indicates that sponsored text advertising works for diverse branding objectives, most advertisers choose to move existing advertising budgets from various offline and online avenues to search advertising so as to strengthen their direct response marketing.

The search enginemarketing  environment becomes more and more competitive as more marketers discover search marketing benefits. But according to a survey from SEMPO (2005), more than two thirds of surveyed advertisers claimed their marketing is more effective when using an outside SEA provider. With search engine algorithms becoming increasingly complex, more and more advertisers concede that without professional assistance, they lack the in-house tools, time and/or knowledge to stay abreast.

What I can do for you

Expertise and methodology

Work with you to design your individual campaign and budget for maximum performance under pay-per-click (PPC), or pre-defined cost per lead (CPL) or cost per acquisition (CPA) targets.

Transparency

Provide you with facts and figures detailing your ads, keywords and landing page effectiveness.

Dynamic approach

Test, test, and retest competitive versions of ad creatives, keyword performance, and content targeting to exact the full performance potential of the campaign.

Contact me if you are interested in carrying a SEM communication strategy. I can work on English, French, Spanish and Portuguese projects.